Toughen Up Self Defence — Privacy Policy

Effective Date: April 2025

Toughen Up Self Defence (“we,” “our,” or “us”) is committed to protecting your privacy. This policy outlines how we collect, use, and safeguard your personal information when you visit our website, access our content, or engage with our services.

Contact

Questions about this policy or your data? Reach out anytime: Email: [email protected]

Who We Are

Toughen Up Self Defence is an educational platform providing information, resources, and training related to personal safety, self-defence, and resilience. We offer digital and in-person services to a global audience.

Website: ToughenUpSelfDefence.com
Contact: [email protected]

What We Collect

We may collect personal information in several ways:

A. Information You Provide

• Name and email address (e.g., via forms, opt-ins, purchases)
• Demographic or personal background (e.g., fitness level, goals)
• Information related to coaching, class registration, or intake forms

B. Automatically Collected Data

• IP address and device type
• Browser and operating system
• Pages visited and duration
• Behavior tracked via cookies or analytics tools

C. Transactional Data

• Purchase history and payment information (collected by secure third-party processors like Stripe or PayPal)Behaviour

How We Use This Information

We may use your information to:

• Communicate with you via email or newsletters
• Provide access to programs, downloads, or gated content
• Improve our website and digital services
• Customize your experience or provide support
• Promote relevant products or services (including affiliate offers)
• Fulfill legal obligations or respond to legal inquiries

We do not sell or rent your data.

Email Communication and Consent

If you opt in to our email list, we may send educational content, updates, and promotional material. You may unsubscribe at any time using the link provided in our emails.

Use of Third-Party Services

We may use trusted third-party tools to manage:

• Website performance and analytics (e.g., Google Analytics)
• Email marketing (e.g., MailerLite, Mailchimp)
• Affiliate tracking and sales (e.g., Amazon, gear partners)
• Payments and transactions (e.g., Stripe, PayPal)

These providers are expected to comply with reasonable privacy practices.

Cookies and Tracking

Our site uses cookies to:

• Improve user experience
• Analyze usage patterns
• Support marketing or affiliate tracking

You may disable cookies in your browser settings, though doing so may affect some site functions.

Affiliate Disclosure

Some pages contain affiliate links. If you click through and make a purchase, we may receive a commission at no extra cost to you. We only promote products or services we believe in.

Minors and Sensitive Users

Our content is intended for a general audience and may include topics related to violence, injury, or life-threatening events. Parental or guardian guidance is advised for minors or vulnerable persons.

Data Storage and Security

Your data may be stored in Canada or the United States, depending on the location of our hosting provider and digital tools. We store user information indefinitely unless deletion is requested. We take reasonable steps to protect your data using digital safeguards, encrypted tools, and secured storage systems.

International Access

Our content is available globally. By using the site, you agree that your information may be processed under Canadian laws and general international best practices, even if accessed from outside Canada.

Your Rights

You have the right to:

• Access your stored information
• Request edits or corrections
• Unsubscribe or opt out of communications
• Request deletion of your personal data

To make a request, email us at [email protected]

Updates to This Policy
This policy may be updated periodically. Changes will be posted with the new effective date. Continued use of the site means you accept the current policy.